Running a brokerage that offers only forex in 2025 is a bit like running a café that only serves espresso. Sure, you’ve got a loyal base,but how many potential customers are walking past because they also want matcha, cold brew, or oat milk frappes?
Traders today are not just currency-hunters. They’re asset omnivores; buying Bitcoin at breakfast, hedging gold by lunch, and checking stock CFDs by dinner. They want everything in one account, one login, one app.
That’s where the multi-asset brokerage model comes in. And if you're not already planning to become one, your competition probably is.
What Is a Multi-Asset Brokerage, Really?
At its core, a multi-asset brokerage is a trading platform that allows clients to access multiple asset classes under one roof. Instead of offering just forex pairs, it opens the door to:
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Cryptocurrencies (BTC, ETH, stablecoins)
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Commodities (Gold, Silver, Oil)
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Indices (S&P 500, DAX, Nikkei)
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Stocks & ETFs (Apple, Tesla, SPY)
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Futures & Options
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Bonds & Fixed Income Assets
Whether you’re a retail client trading small positions or a high-volume investor hedging exposure across markets, a multi-asset broker acts as your one-stop financial cockpit.
Why Does It Matter for Forex Brokers?
Let’s get real: client acquisition is expensive. Retention is gold. And here’s where multi-asset offerings become your secret weapon.
1. Bigger Basket, More Eggs
When a trader has more instruments to explore, they trade more frequently and stick around longer. Want to lower churn? Offer more opportunities in the same ecosystem.
2. Cross-Selling Without the Sleaze
Forex clients start looking at gold. Crypto traders dabble in NASDAQ. It’s all organic, happening inside your own CRM. No third-party funnels, no external platforms to steal attention.
3. Broader Appeal = Bigger Market Share
You're no longer competing in a “forex-only” bracket. You’re now up against Robinhood, eToro, Binance. Offering multi-asset access levels the playing field.
4. Increased Revenue Streams
More trades. More spreads. More commissions. From one trader, across multiple markets. It's like turning every client into three.
How Does a Broker Become Multi-Asset?
Going multi-asset isn’t just flipping a switch. But it’s not rocket science either with the right tech partners.
Here’s the smart route:
1. Choose a Trading Platform That Supports Multi-Asset Instruments
MT5 is the industry standard here, offering native support for forex, crypto, stocks, indices, and more. If you’re still on MT4, you’re basically running Windows XP in a macOS world.
2. Work with Liquidity Providers Who Offer Cross-Asset Feeds
You’ll need aggregated feeds for each asset class; crypto, stocks, CFDs, etc. The broader the feeds, the more accurate your pricing and execution.
3. Adopt a CRM That’s Built for Multi-Asset Workflows
This is where FXBO CRM omes in. Our CRM isn’t limited to forex as it's engineered to handle multi-asset data structures, risk profiles, KYC rules, and payment flows.
We make sure your back office doesn’t short-circuit the moment you add BTC or Brent Crude to your offering.
The Trader Experience: Seamless, Flexible, Addictive
From a client’s point of view, a multi-asset broker feels modern, convenient, and smart. A trader can:
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Monitor all positions—forex, crypto, and stocks—in one interface
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Fund accounts in fiat or crypto
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Access real-time analytics across all markets
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Set alerts on asset classes they’ve never traded before
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Use one KYC profile to unlock global markets
And the best part? Every touchpoint happens inside your ecosystem. That’s brand stickiness in action.
Millennial and Gen Z traders are platform agnostic. They go where the options are. The longer you remain single-asset, the harder it will be to capture their loyalty down the road.
Final Word: The Future Is Not Just Multi-Asset. It’s Unified.
The modern trader wants more. More options. More instruments. More flexibility.
If your CRM, platform, and infrastructure can’t deliver that, they’ll find one that can. It’s not about abandoning forex, it’s about amplifying it with smarter offerings, better tech, and a trading experience that meets the moment.
At FX Back Office (FXBO), we help brokers scale into multi-asset operations without chaos. The FXBO CRM architecture spans from PSP integrations to partner payouts.
Whether you're just testing the waters or fully ready to go multi-asset, we're here to make it seamless. Request a free demo and check the experience yourself!