What's the Buzz with ChatGPT?

Tech corner
28 February 2023

Generative artificial intelligence (AI) has the potential to revolutionize business operations through automation, processing and analyzing massive volumes of data swiftly. As the field of generative AI progresses, computers are becoming increasingly proficient in generating unique content and efficiently handling complex data. This advancement empowers companies to automate tasks, communicate with clients, conduct research and development, and more. The continuous evolution of generative AI holds the promise of transforming the way we do business indefinitely, making it an exciting prospect for optimizing operations and improving efficiency.

The potential advantages for a business that leverages AI, and generative AI in particular, are countless and can often be very specific. Here, we’ll lay out a few key examples most of which are entirely relevant to forex industry.

Marketing and sales

AI enables quick and effortless creation of personalized marketing materials, spanning social media posts, blog content, and customized visuals, audio, and videos. Marketers can effortlessly generate a wide range of marketing assets, benefiting from the iterative capabilities of ChatGPT and image-based AIs like Midjourney, allowing seamless editing and re-generation. Additionally, AI-powered chatbots facilitate client communication by providing information and answering queries. The immense time saved is maximized with guidance from experienced marketers who understand their client base and industry. Embrace the power of AI to enhance marketing efficiency and effectiveness.


AI enables rapid task list generation, facilitating seamless workflows that mitigate bottlenecks and interdepartmental friction. This capability proves invaluable for time-sensitive activities involving multiple staff members or departments.

IT and software-related development

As you’d hope, AI is particularly useful in terms of writing, analyzing and reviewing code. Writing code is, without doubt, incredibly complex, and talented coders are in high demand, as we’re well aware after years of developing our forex CRM and suite of suite of trading tools. However, even the most skillful, experienced coder can make mistakes and finding the error that is crashing a system, or making a feature fail to execute can be an incredibly challenging process. AI can quickly find coding errors and even write and document code if need be. The time saved could be remarkable, freeing up coders to innovate and drive their company forward.

Risk and legal analysis

As AI continues to advance, it gains the capability to analyze large volumes of data and offer insights or analysis on legal matters and risk levels. Moreover, AI can be invaluable in generating annual reports by combining raw data with explanatory notes, enhancing accuracy and coherence. With these advancements, AI has the potential to revolutionize decision-making processes and streamline information dissemination.


The potential of AI to revolutionize research and development across various industries is undeniable. From biology and chemistry to advanced math-based applications like aerospace, AI has played a crucial role in designing and researching new chemical compounds, drugs, and even airplanes. In fact, it can even fly them! In the realm of forex trading, AI has the capability to automatically test new strategies and conduct instant market studies. Its impact is truly remarkable and holds immense possibilities for innovation.

A (big) caveat

When it comes to "creative" industries like the arts, AI-produced works often lack uniqueness. Multiple AI-written articles on the impact of AI on business tend to sound similar, with different vocabulary and sentence structures but ultimately offering the same information. Standing out while utilizing AI-generated text can be a challenge in terms of both readability and search engine optimization.

Why? Because the current AI systems work by pulling information from the Internet. In other words, they’re all repurposing and repacking existing content. In the artistic fields, AI is not producing original work, it’s drawing on what others have already written. As a result, using AI alone to create “creative” materials is a mistake. It’s a great starting point, a source of ideas, a quick way to research – though it can, and often does, contain errors -, but it should not be used as the be all and end of all of content creation, it has been overseen by a (human) expert.

That’s why this post has (allegedly) been written by a real, live human.

In any case, AI is set to change a lot of things, including how we run our businesses. It’s an exciting time and the best bet is to stay updated and to watch what’s happening carefully in order to be ready to move with the times, if you’re not already.