At FX Back Office (FXBO), we’ve always believed brokers deserve more than just another CRM. Our mission has been simple: build The Ultimate Forex CRM. One that saves time, reduces costs, and empowers brokers to focus on growing their business instead of wrestling with clunky workflows.
But let’s be honest: even the most automated CRM in the world can’t help if your marketing is a black hole. Too often, brokers pour money into ads without knowing which channels actually bring in revenue. Marketing teams waste hours juggling spreadsheets and reports, only to get lost in vanity metrics that don’t tell the real story.
That’s where Elly Analytics comes in and why we partnered with them.
As our CEO, Dmitriy Petrenko Smith, said:
“This partnership marks a significant step in enhancing our analytical capabilities and providing superior insights to our clients. With Elly Analytics’ expertise in connecting advertising spend to revenue and its robust AI-driven insights, we’re enabling brokers to better understand their marketing impact and make data-informed decisions to grow their businesses.”
Meet Elly Analytics: Marketing Data That Actually Works
Elly Analytics is a flexible, full-funnel marketing platform built for complex industries like FinTech. Think of it as a control tower for your advertising:
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Connects ad spend to real revenue impact (no more guessing which campaign pulled its weight).
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Automates reporting (goodbye, endless spreadsheets).
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Delivers AI-driven insights that cut through noise and reveal actionable strategies.
As Seva Ustinov, Co-founder of Elly Analytics, explains:
“At Elly Analytics, we believe every growth-focused business should have access to an enterprise-level marketing solution at an affordable price. Our full-funnel platform connects ad spend to real revenue impact, streamlines reporting, and empowers teams with AI-driven insights — built to excel in the fast-paced, high-complexity world of FinTech.”
That “high-complexity world” he’s talking about? It’s exactly the one our brokers operate in every day : long sales cycles, strict compliance, affiliate-driven traffic, lead verification headaches, and customer journeys that zig-zag across multiple touchpoints. Most analytics tools fail here. Elly doesn’t.
Why This Partnership Matters for Brokers
So, what does all this mean for our clients?
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Sharper client acquisition – See exactly which campaigns bring in high-value traders.
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Better retention strategies – Connect marketing data with CRM insights to engage clients at the right moment.
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Less manual work – Automated attribution and reporting free your team from repetitive tasks.
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Compliance-friendly clarity – In regulated environments, transparency isn’t optional; Elly makes it easy.
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Scalability – Whether you’re a growing brokerage or an established player, this integration grows with you.
Why FXBO x Elly Analytics Partnership Is a Game-Changer
We already serve over 250 brokers with more than 370 integrations and we’re proud to be ISO-certified for delivering secure, reliable solutions. Our CRM is highly automated, customizable, and designed to help brokers focus on what matters: retention and growth.
By integrating Elly Analytics directly into our system, we’re not just adding another feature; we’re amplifying the very core of what makes FXBO powerful: automation, customization, and true broker-centric functionality.
Together, FXBO and Elly Analytics create a seamless workflow that connects the dots between marketing and revenue. It’s the kind of integration that turns “good enough” brokerage operations into truly data-driven growth machines.
Ready to See It in Action?
We’re excited about this partnership but more importantly, we’re excited for what it means for you. Marketing chaos can finally give way to clarity. Data can finally drive decisions. And your CRM can finally do what it was always meant to: help you scale.
Request your free demo today and see how FXBO + Elly Analytics can transform the way your brokerage grows.