Blog

23 May 2022   |   10:25

FX Back Office at IFX Expo 2022 and an exciting announcement

We’re happy to announce that our team will be present at IFX Expo 2022, one of Cyprus’ leading FX industry events. We’ll be showcasing our forex CRM, our Client Cabinet, its IB tools and PAMM system to industry professionals and stakeholders. We strongly believe that our CRM and its surrounding tools are the best in the business and we’re eager to show it all off to attendees at the IFX Expo. Our CRM and back office systems offer a wide range of capabilities, including: An entirely customizable CRM area – it can do what...

9 May 2022   |   09:13

Slashing operating costs

We’re all working in challenging economic times, no matter our industry. Market growth is often unpredictable, the battle for new business is fiercer than ever, and consumers are being careful with their spending. All-in-all, it’s a tough time to be in business. It’s times like this where we should all be looking inward and seeking to cut operating costs wherever we can, without sacrificing our quality and ability to do business. There are savings to be made all around us if we begin to think out of the box. Here are a few ways that you can drive...

2 May 2022   |   09:50

Mapping your customer’s journey

Understanding how your customers interact with your company, and the steps they go through during those interactions, is vital if your company is going to create a great customer experience and convert prospects into clients. However, according to the data, many marketing managers aren’t confident that they fully understand their customer’s journeys. As a result, their understanding of how their customers are interacting with their company is sadly lacking. Decisions are being made without data, and in the dark. The answer is to use an innovative CRM that’s connected to a host of outward-facing functions, such as...

28 April 2022   |   10:22

Retention, retention, retention

Finding new customers is incredibly challenging. Many businesses operate in saturated markets, or in growing markets that are rapidly being flooded with new service providers. The costs and time involved in finding potential clients, learning their needs, in marketing your company to new areas, discovering new markets to enter and in the constant drive to grow your client base, can be considerable. It comes as no surprise that customer retention is key to maintaining the growth of your business and ensuring its long term success. The benefits of customer retentionThe benefits of customer retention are clear at...

18 April 2022   |   09:40

FX Back Office: A user-friendly CRM

To say they’re a necessary evil might be taking it a step to far, but there’s no doubt that badly optimized, or overly complicated CRMs are a hindrance to businesses. Having your staff wrestle with a system that doesn’t do what they need it to, or that’s so complicated that they need a ‘cheat sheet’ to do their job, is a major issue across a wide range of businesses. We’ve designed our CRM in a way that avoids the most common complaints levied against CRMs. With our systems, you’ll be able to save time and avoid headaches. ...