Apr 14, 2020   |   17:17

The 5 best features of FX BACK OFFICE’s CRM

Choosing a forex crm is tough. Not only are there so many on the market right now, but they all seem to offer very similar things. Going from presentation to presentation, all forex back office’s and trader’s rooms seem to blend together - we know that more than anyone, having worked many, many years in forex ourselves.

Throughout your search for the perfect crm provider, you’ve probably identified the key players and chosen your top three or four, us being one of them. Because you probably don’t want to ask for a 3rd or 4th presentation and you’ve already seen enough forex crm software for one lifetime(!), we’ve created this article to remind you of the best features of our forex crm and back office before you make your decision.

Sit back, relax, and let us tell you why you’re choosing the best forex crm provider out there! 

1.      Sales features

The sales team – a vital part of your operation. Good sales people are not only hard to find, but are hard to keep. With over 4000 brokerages worldwide to choose from, if you want to attract the top talent - you better have a working environment equip to handle their demands. You need to provide them with as much automation as possible, streamlined procedures so they don’t waste time, and exceptional organisational methods in order to work fast and efficiently with clients. Enter our sales area. We are integrated with the best VOIP providers in the industry. This means that all of your sales teams’ communication is automatically recorded and stored in the client’s profile- so your sales staff can remember what they’ve discussed with a client before the next call - or can listen to all the previous communication that a client had before being assigned to them. Click to call buttons make your sales teams life easier, and we’ve created instant notifications for more than 15 different actions (such as a new client being assigned/margin-call/new deposit) to keep your team in-the-know with their clients on every level. Reminders can be set either to oneself, to someone taking over the next shift, or from the manager to the sales executive. Notes can be made on client profiles individually or on mass, and client statuses and groups you can create can help your team to prioritize their daily calls and e mails. Sales execs can search for their clients in any way imaginable, and if needed, can go into the client area of a particular client to resolve any issues at the click of a button.

On the management front, reporting couldn’t be easier. Simply choose what data you need to show & the time period, and your reports can be created in seconds. You can see (or provide to your senior management) overall sales statistics, statistics by manager, statistics by country, FTD statistics etc. All reporting data can be exported to CSV or displayed within the crm – if it’s a report you carry out regularly, you can save it as a template for next time. Mass-actions can be performed in relation to clients and sales reps – you can auto assign clients to new managers, assign clients based on country or area, language or status, there are no limits. Permissions are by far the most crucial part of managing a sales team successfully. We understand your need to protect your data and indeed your company, so we’ve put strict permissions in place for each and every action that can be taken within the crm. Don’t want your team to see c/c info, sensitive documents, addresses, or be able to export data to csv? No problem! Set your permissions for your sales executives and save the template to apply to new team members later, or do it on an individual basis – the choice is yours.

2.      Marketing Features 

In the marketing section of our product, you’ll find an entire range of features to help you attract, retain and work more efficiently with clients. We have over 40 automatic e mails with pre-set parameters – e mails you can personally edit during set-up. These e mails go out based on your client’s actions both when they initially register with your company, and when they perform actions within their client’s area. Your clients will also receive e mails when their documents are expiring, on their birthdays, and for other important client related issues. You can add different pictures to e mails, save templates, and add your own custom auto-emails if needed upon request. From the marketing section, you can mass mail your clients - you can choose to contact them by country, language, by status or even by groups you’ve set up in the client profile area (big depositors, for example). You can send mass messages to your clients via their trader’s room or client areas, and you also have the ability to send mass sms messages from here too. You (or your outsourced marketing team if you have one), can set up internal marketing campaigns within our marketing section or use google UTM parameters, and add banners relating to your marketing campaigns in all languages. The links from each campaign you launch will show you full statistics and a summary of how each campaign is going – tracking data such as how many clicks you’ve had, how many people registered, and how many people deposited via each link. You’ll be able to tell exactly where your clients are coming from, whether they’ve registered manually, have transferred from being a lead to a client, or have come across you through a marketing campaign or API. 

3.      IB/Affiliate System 

Our forex IB/Affiliate system is the best on the market, and we don’t make that statement lightly. We’ve spent years developing it and due to our extensive background in forex and continual research in this area, we’ve managed to create something that every IB or Affiliate will love - no matter their approach. First things first, you have the ability to either enable or disable your clients from becoming an IB. You can do this on mass, or for specific groups or individuals if necessary. If you enable the IB feature for your clients, the IB dashboard will be available in their Client’s Area. Upon set-up you’ll choose which IB Program you wish them to apply for. Once you’ve confirmed the client as an IB/Affiliate – their IB dashboard will be visible. Some of the features that you’re able to show to your IB’s/Affiliates include a fully transparent multi-level tree depicting exactly where your IB/Affiliates clients came from, their sub (or direct) IB’s performance, and each client’s deposits and trading volumes. Your IB/Affiliates can see a quick view of their commission at the top of their dashboard, or a detailed commission breakdown if you give them access. Your IB/Affiliates can manage and see the performance of the campaign links they create, and can take all company banners directly from their IB area – so your sales or marketing teams no longer need to worry about sending banners or creating links for existing clients. All commissions are calculated automatically and all history relating to your IB’s/Affiliates is stored in their client profile under the IB section. You can run numerous reports in seconds and work with this data on a large scale – providing information for management has never been easier!  

4.      Reporting System 

Reports are arguably one of the biggest headaches employees are faced with on a daily, weekly or monthly basis. If you don’t have the right system in place you could face problems with data reporting accuracy, not be able to pull all the data you need from one place, or – god forbid – need to produce reports manually. Thankfully, our forex crm system has everything you need and more in order to run reports for both internal and external purposes. Internally you can run reports such as number of FTDs by manager, FTD’s by country, daily/weekly/monthly deposit and withdrawal amounts, newly registered clients for certain time periods, scalpers report, and so on and so forth. We have set-up external reports too which will especially come in handy if you’re an EU regulated company - providing you with CySEC, MiFID 2, and quarterly statistical reports for a start. Making capital adequacy reports based on the data available to you will be a breeze in comparison to what you’re used to. Additionally, we offer custom reporting - which enables you to pull any data available within our crm and organise it at your will. We are constantly on hand and can create specialized report templates for you if needed at your request. Training is available for our forex reporting system at no extra cost. 

5.      Customer Service 

You could be the best forex crm provider worldwide, but without the right support and customer care in place, you’ll fail every time. That’s why at FX Back Office we’ve created multiple channels for you to connect and contact us, proving we’re always by your side. Our emergency contact numbers are given to you during the set-up process, and operate 24/7. We have skype assistance in place for quick questions, clarifications, or training, in combination with landline numbers, personal mobile numbers and e mails. Additionally, we’ve created a ticketing system where you can raise questions regarding custom development and see the progress of your custom requests. You can also use our ticketing system to report potential emergencies. Emergency tickets are instantly sent to our tech team who are on hand 24/7 to fix any issue you may have. 

With our expertise and experience in handling Forex brokerages of all sizes and providing services for hundreds of companies worldwide, you can trust that you’re in safe hands.